Starbucks Philippines introduces new food items for summer

Along with the launch of the new Starbucks Personalized Frappuccino, comes the newest, limited-time offer, food selection at all Starbucks Philippines' stores nationwide. We sampled all these earlier at the launch, and personally, I would vouch for the Coffee Brownie for dessert, and the Five Cheese Turnover and the Chicken Buffalo Bleu for the pastries. You should try them, and tell me how it is for you. ;)



TIRAMISU CHEESECAKE
(made with Starbucks VIA™)

A marriage of two classic favorite desserts. A tango of tantalizing flavors: wonderful New York Cheesecake and heavenly tiramisu combined in one amazing dessert. You’ll fall in love with this creamy, smooth, rich and dense cheesecake infused with our very own Colombia Starbucks VIA™ Ready Brew, enhancing the intense flavor of dark chocolate folded in the cheesecake base, and soft and light lady fingers enrobed in dark chocolate on a butter cookie crust. Dedicated to all cheesecake lovers!



MANGO PEACH CREAM PIE

Summer heat cannot diminish anyone’s sweet tooth. One of our all time favorites, fresh mangoes, thick chunks of peaches, rich vanilla pastry cream, topped with fresh whipped cream and drizzled with buttery caramel on a baked sweet graham crust. A delectable pie to cool you down this summer. Simply ecstatic!



COFFEE BROWNIE
(made with Starbucks VIA™)

It’s back and it tastes better! Wake up your taste buds with this delicious, moist, fudgy and rich brownie spiked with a generous amount of Colombia Starbucks VIA™ Ready Brew It makes a wonderful afternoon treat.



FIVE CHEESE TURNOVER

A delicious mélange of warm gooey cheddar, cream cheese, mozzarella, parmesan and Emmental cheese with hints of Italian basil in a golden brown, flaky, buttery puff pastry. Extremely delicious! Perfecto! Mama Mia! A true comfort food. Best served warm!



CHICKEN BUFFALO BLEU

This tasty wrap is a perfect summer treat. A mix of chicken coated with fiery buffalo sauce, crunchy celery, juicy sliced tomatoes, fresh greens and piquant blue cheese dressing all wrapped in soft tortilla.



CHICKEN GALANTINA AND FONTINA CHEESE ON PANDESAL

Chicken galantina is a mainstay during holidays and other family get-togethers as an appetizer or a main dish or as a sandwich. This sandwich is filled with moist and tender slices of chicken galantine, savory mushroom sauce and aged melted creamy Fontina cheese on a warm grilled whole wheat pandesal. Best served warm.

Starbucks VIA Ready Brew Instant Coffee debuts in the Philippines

Finally, the Starbucks VIA Ready Brew will be available in all Starbucks branches in the Philippines starting tomorrow, September 15. Earlier today, Rustans Coffee Corporation, led by its President and COO Noey Lopez, unveiled to media its newest product, the Starbucks VIA Ready Brew, Starbucks' latest instant coffee innovation that replicates the body and flavor of Starbucks coffee in an instant form.

Rustans Coffee Corporation President and Chief Operating Officer Mr. Noey Lopez, Starbucks Coffee Company Vice President for Marketing Ms. Samie Barr, Starbucks Coffee Company President for Asia Pacific Region Mr. Cos LaPorta, and Rustans Coffee Corporation CEO Eduardo Lopez, Jr. unveiling the newest Starbucks VIA Ready Brew at their 6750 Makati branch today.

After the unveiling of the newest Starbucks VIA Ready Brew, we were asked to take the Coffee Challenge. We were given two cups labeled A and B, and we had to determine which one had the VIA Ready Brew, and which one was freshly brewed. The answer was Cup B. You can see the oil from the freshly brewed coffee beans in Cup A, while the one with VIA Ready Brew doesn't have that. The taste and the smell, at first, was almost the same, but if you have very discriminate taste buds you would instantly know the difference. There is still difference in taste, and a little difference in the smell. Either way, I can say that this is the only instant coffee I have ever tasted which almost exactly tastes like brewed coffee, and hats off to that! :)


The Philippines is the third country in the world, outside North America, that will offer Starbucks VIA Ready Brew. It is made up of 100% natural roasted arabica coffee in an instant and micro ground form that is rich in flavor and aroma and full bodied just like a fresh-brewed cup of Starbucks coffee. Now, you can enjoy Starbucks coffee anytime anywhere!


Starbucks VIA Ready Brew (Italian Roast and Columbia) will be available at Php 130 for a pack of 3 and Php 450 for a box of 12, while Starbucks VIA Ready Brew Decaf Italian Roast will be available at Php 130 for a pack of 3 and Php 470 for a box of 12. Basically, a cup of coffee would cost you around 38-43 pesos.

New Starbucks VIA® Ready Brew in the Philippines

Starbucks announced that the Philippines will be the fourth market to offer Starbucks VIA® Ready Brew. Starting mid-September, all Starbucks stores in the Philippines will carry Starbucks VIA® Ready Brew in Colombia, Italian Roast and Decaffeinated Italian Roast.

“We know there is a significant opportunity in the Philippines marketplace for Starbucks VIA® Ready Brew since nearly 100 percent of retail coffee sales come from instant coffee*,” said Howard Schultz, Chairman, President and CEO, Starbucks Coffee Company. “We know rapid innovation for Starbucks VIA® and creating opportunities to further increase awareness and trial of Starbucks VIA® broadens our overall customer base both in the U.S. and in international markets.”


The Philippines will join Japan as the second country in Asia to offer Starbucks VIA® Ready Brew. Starbucks Japan launched Starbucks VIA® last April to rave reviews. More than 10 million sticks have already been sold in Starbucks stores throughout Japan, with distribution expansion plans set for September as VIA® enters grocery and trade channels.

Starbucks VIA® Ready Brew is made from 100 percent natural roasted arabica coffee in an instant and microground form that is rich and full bodied in flavor, just like a fresh-brewed cup of Starbucks® coffee. Starbucks VIA® is made with a proprietary, U.S. patent-pending technology to preserve the coffee’s flavor.