Tuesday, September 14, 2010

Starbucks VIA Ready Brew Instant Coffee debuts in the Philippines

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Finally, the Starbucks VIA Ready Brew will be available in all Starbucks branches in the Philippines starting tomorrow, September 15. Earlier today, Rustans Coffee Corporation, led by its President and COO Noey Lopez, unveiled to media its newest product, the Starbucks VIA Ready Brew, Starbucks' latest instant coffee innovation that replicates the body and flavor of Starbucks coffee in an instant form.

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Rustans Coffee Corporation President and Chief Operating Officer Mr. Noey Lopez, Starbucks Coffee Company Vice President for Marketing Ms. Samie Barr, Starbucks Coffee Company President for Asia Pacific Region Mr. Cos LaPorta, and Rustans Coffee Corporation CEO Eduardo Lopez, Jr. unveiling the newest Starbucks VIA Ready Brew at their 6750 Makati branch today.

After the unveiling of the newest Starbucks VIA Ready Brew, we were asked to take the Coffee Challenge. We were given two cups labeled A and B, and we had to determine which one had the VIA Ready Brew, and which one was freshly brewed. The answer was Cup B. You can see the oil from the freshly brewed coffee beans in Cup A, while the one with VIA Ready Brew doesn't have that. The taste and the smell, at first, was almost the same, but if you have very discriminate taste buds you would instantly know the difference. There is still difference in taste, and a little difference in the smell. Either way, I can say that this is the only instant coffee I have ever tasted which almost exactly tastes like brewed coffee, and hats off to that! :)

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The Philippines is the third country in the world, outside North America, that will offer Starbucks VIA Ready Brew. It is made up of 100% natural roasted arabica coffee in an instant and micro ground form that is rich in flavor and aroma and full bodied just like a fresh-brewed cup of Starbucks coffee. Now, you can enjoy Starbucks coffee anytime anywhere!

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Starbucks VIA Ready Brew (Italian Roast and Columbia) will be available at Php 130 for a pack of 3 and Php 450 for a box of 12, while Starbucks VIA Ready Brew Decaf Italian Roast will be available at Php 130 for a pack of 3 and Php 470 for a box of 12. Basically, a cup of coffee would cost you around 38-43 pesos.

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1 comment:

  1. I still find this quite expensive. Though it tastes great. It has this Starbucks signature flavors that you can taste, but its quite strong for me.



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