Thursday, July 11, 2013

Smart and MCA Music partner to build #SMARTMusic

The Philippines' largest telecommunications, Smart, has recently forged a broad partnership with the world's number one music company, MCA Music Inc., a Universal Music Group International company, to offer a "game-changing" online music service.

Considered to be one of the firsts in the world, this new partnership will make more than 3 million tracks in MCA Music's global catalog exclusively available to the over 70 million subscribers of Smart and the other mobile brands under the PLDT group (Talk 'N Text and Sun Cellular).

Smart starts offering content from MCA Music at very affordable prices, ranging as low as PhP 15 to PhP 20, through Smart Music -- -- its newest online digital music portal which instantly becomes the country's largest digital store of its kind. Now, songs will be just in an arms reach, or rather, in a click of a button from your mobile phones.

Subscribers can pay for the song downloads using their prepaid load or their postpaid bill. This eliminates the need to have credit cards, which, admittedly, is a factor that barres many Filipinos from purchasing legitimate music online.

Beyond this music content distribution, the partnership also allows for extensive music marketing and branding tie-ups between Smart and MCA Music. For instance, Smart has the license to use Top 40 and catalog songs in MCA Music's full library in its promotional activities.

With Eric and Patty :)

For the duration of the partnership, Smart will also be a major presentor of the Philippine concerts of some of MCA's international and local artists. Do I hear #SmartRihanna this September? You bet!

Greyson Chance, an American pop rock singer, songwriter, pianist whose April 2010 performance of Lady Gaga's "Paparazzi" at a sixth-grade music festival became a hit on YouTube, gaining over 50 million views as of May 11, 2013, graced the Smart Music launch in Hyve, BGC.

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