Friday, April 20, 2012

Smart launches the new Nokia Lumia 710

Smart launched yesterday the new Nokia Lumia 710! They threw an awesome welcome party at the REPUBLIQ, The Cafe and the Activity Center in front, which had a display of the new Nokia Lumia 710 Windows phone. They even flew in internationally acclaimed DJ Erick Morillo for the event! FUN! :)

The Nokia Lumia 710 packs Microsoft's Windows Phone 7.5 mobile operating system, or more commonly known as Mango. It features a distinctive and innovative Windows Live tiles touch screen interface, which flip to inform the user of a new message, or display the most recent information in real time (whether it may be a conversation, an image, or a social media alert).


The event started off with a press conference, hosted by KC Montero and Rhian Ramos, with the top executives from both Smart and Nokia in attendance. They spoke and explained the new partnership between Smart and Nokia, and the direction of the campaign. Ultimately, the SMART-Nokia partnership aims to provide SMART's subscribers more ways to "Live More" by putting the most "important things in their lives, front and center, in just one flip," with the new Nokia Lumia phone.

Smart Broadband Internet and Data Services head Lloyd Manaloto noted that "we are very excited to be the exclusive carrier of the Nokia Lumia 710 in the Philippines. We now have the widest range of smartphones running the best operating systems at prices that Filipinos will surely love."


"We like the fact that Smart is encouraging Filipinos to "Live More" and we believe they can with the Nokia Lumia 710. The purposely built, no-nonsense smartphone is designed for instant social and image sharing and the best browsing experience with IE9," said Dharmesh Goshalia, GM and Head of Sales of Nokia Philippines. "The Windows Phone experience on a Lumia device can be amazing for those willing to try it out," he added.


After the speeches, KC showed a clip where he tests the Nokia Lumia 710's performance and speed against people's smartphones. It's claim to fame is that it does what needs to be done much faster than other smartphones. An example of a challenge KC did was to take a photo of something, then upload it to Facebook, and see who does it first. After his challenges, he did prove that the Nokia Lumia 710 smoked all the others' smartphones. Wow!


In a special appearance, Manny V. Pangilinan, with lots of bodyguards, and SMART people surrounding him. He stayed for a bit, partied a little, then left. Hehe :)


After seeing what the Nokia Lumia can do, I can't help but ask if this year will be Nokia's comeback? I can still remember my first ever mobile phone, it was a Nokia 5110. I am sure most of you have similar stories with your first mobile phone. After Nokia launched the Lumia phones (610, 710, 800 and 900) it is really interesting to follow and watch how the market would respond. One thing's for sure, the Lumia will beat, or rather, smoke all your phones! 'Nuff said. :))


Thanks to Nokia Philippines Communications Manager Nikka Abes, who borrowed the Lumia family from her office-mates, we were able to get to see and hold the Nokia Lumia 610, 710, 800 and 900.

The Lumia 710 has an 8GB internal storage for music and multimedia files storage and downloadable mobile applications from the Microsoft's online store, the Windows Marketplace. It has a 5-megapixel camera with HD video capture, and full wireless connectivity via WiFI and 3G.

On the other hand, another SMART exclusive is the Nokia Lumia 900 (far right) which combines form and functionality with its 16GB internal memory plus SkyDrive cloud storage, 8 megapixel main camera with dual LED flash and auto focus, 4.3-inch AMOLED clear black glass touch screen and a powerful yet energy-efficient 1.4GHz processor.


The Nokia Lumia 710 is available from Smart at an amortized and discounted price of only Php450 a month for 24 months, under the Special Edition Data Plan 1000. The plan includes 500 texts to all networks, 500 minutes of local calls to SMART and Talk 'N Text and 1GB worth of mobile data. This special package is available only until May 8, 2012.

The Nokia Lumia 900 will be available in May. Watch out for it! :)

1 comment:

  1. Did they give away Nokia Lumia phones during the launch last night?



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