According to general manager Jonathan Batangan, the nationwide search seeks to "honor the most cheerful and optimistic Filipino who has remarkably exhibited resilience amid life's challenges."
Of the total 88 million Filipinos, only five will be chosen as finalists, but only one would be selected the happiest Pinoy by October. The four finalists will each receive P25,000 each. The amount is no laughing matter because CLIS promised the cash is free of tax.
The finalists will be chosen based on their life story and their exemplary traits and character. The nominator must also describe in writing the elements that make the nominee constantly cheerful and optimistic. The nominator must also cite events in the nominee's life that demonstrated his/her resilience and inner strength.
The nominee must also "positively impact the lives of those around him/her."
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