Sunday, November 23, 2008

Season of Giving: 12 Cups with The Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf launched 12 Cups with The Coffee Bean & Tea Leaf: Give in to Giving, seeing it as an opportunity to spark the passion of our generation.

Partnering with 12 organizations that cater to different advocacies - Kababaihan Gabay sa Bayan (KAGABAY), Caritas Manila-Restorative Justice, The Philippine Animal and Welfare Society (PAWS), Bahay Tuluyan, Haribon, Cartwheel Foundation, Kythe, Autism Society of the Philippines (ASP), Philippine Cerebral Palsy Inc., Philippine Band of Mercy (PBM), Resources for the Blind, and Philippine Business for Social Congress (PBSP) - The Coffee Bean & Tea Leaf’s wide selection gives its customers a chance to support the cause they are most passionate about.

“Sometimes all one needs is a start,” says Paolo del Rosario, Director for Marketing “If you’re one of the many who have continuously pledged, year in and year out to get involved or want to help but don’t know what organizations are out there, The 12 Cups with The Coffee Bean & Tea Leaf: Give in to Giving Promo can serve as your springboard.”

Having long been a supporter of following one’s passion, with activities like The Zen of Tea, a tea appreciation seminar with Master Tea Blender David DeCandia and What’s Your Coffee Bean & Tea Leaf Story? for ardent storytellers, Give in to Giving also has something for art lovers. Featuring limited edition commemorative journals designed by 12 of the most important Filipino artists today will be given away as a token of appreciation to those that participated.

“If you ask me, with the abundance of blogs, social networking sites and mobile phones, the passion of our generation is really that we share a piece of ourselves to others,” say del Rosario “Through Give in to Giving, The Coffee Bean & Tea Leaf hopes this will start a changing our generation for the better, one cup at a time.”

The Coffee Bean and Tea Leaf is located at TriNoMa, SM The Block, Gateway, Ortigas Park, Paseo Center, Bonifacio High Street, Mall of Asia, Convergys Ayala Avenue, Salcedo Village, Alabang Town Center, Rockwell, Robinson's Ermita, Grreenhills Promenade, Robinson's Galleria, eastwood, Tomas Morato and 2 more branches in Cebu. Visit their website at

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