Year in and year out, party after party, the art of exchanging gifts has fallen into a creative rut as presents become more predictable, and recipients whittled down to a selected few.
Luckily, trendy French cafe Delifrance is adding a dash of daring and a large dose of generosity to the usual kris kringle, turning it into a metro-wide phenomenon.
With just a click on the My Secret Santa website (www.mysecretsanta08.com), Filipinos can shed off those tired Christmas hats and don, instead, a Secret Santa suit with a bottomless sack of freebies to give away.
"The My Secret Santa campaign is the first and biggest kris kringle celebration Metro Manila has ever been," says William Tan-Untiong, President of Delifrance Philippines. "We have removed all the usual constraints of gift-giving. Now, everyone can become a Secret Santa and send delectable Delifrance treats to as many of their friends and loved ones. And yes, it's all for free."
Secret Santas partaking in this grand holiday gesture can choose from two special goodies: Almond Star Cookies (available from November 10 to 23) and Chocolate Chip Almond Biscotti (available from November 24 to December 7).
Almond Star Cookies are almond-topped, gluten-free cookies that are a delightful cross between a light macaron and a sweet meringue. As a playful twist to the classic German Christmas cookie, the Almond Star Cookies can charm the most discerning sweet lovers in town.
Meanwhile, the Chocolate Chip Almond Biscotti can turn up the holiday cheer with its choco-nutty goodness. Paired off with a steaming cup of Delifrance espresso, the Chocolate Almond Biscotti becomes an invigorating treat for those late-night coffee chats.
"My Secret Santa is more than just virtual greetings. Everyone who receives an e-mail gift coupon can redeem it for real treats at participating Delifrance stores in Metro Manila," explains Tan-Untiong. "What's great also is how the cycle of giving and receiving repeats itself. Those who get a gift from a Secret Santa can become one themselves by paying forward their goodies, so to speak. This makes for a wonderful spirit of gift-giving."
With its My Secret Santa campaign, Delifrance is set to create Manila 's biggest kris kringle celebration-a feat that makes this Christmas memorably sweet for all Filipinos.
To participate in the My Secret Santa campaign, simply log on to www.mysecretsanta08.com. For additional questions and inquiries, please contact the Main Office at 642-0021. Visit Delifrance branches at AIM Conference Center, Glorietta, Insular Life Bldg, RCBC Plaza, SM Makati, Ayala Tower 1, Valero Makati, Zeta Building Legazpi Village Makati, Robinsons Place Manila, U.N. Avenue, Festival Supermall, Alabang Town Center, SM Mall of Asia, The Podium, C5 Libis, St. Luke's, Greenhills Theater Mall, Roosevelt Greenhills, Philippine Heart Center, Shell SLEX Southbound, Shell SLEX Northbound, Shell NLEX, NAIA - Domestic, NAIA 2 - International, NAIA - Old Domestic, NAIA 3, and International School Manila.