Friday, July 12, 2013

Starbucks launches a New Coffee Journey

Starbucks Philippines will launch this July 16 two new beverages with a twist, redefining your Starbucks coffee experience. Starbucks will take you to a cool coffee journey with its Dark Mocha White Chocolate Pudding Frappuccino Blended Beverage and Green Tea White Chocolate Pudding Frappuccino Blended Beverage.
The soft chewy texture of the White Chocolate Pudding adds a twist to your regular blended beverages. The Dark Mocha White Chocolate Pudding Frapp is a real treat for chocolate lovers as it combines the deep flavor of dark chocolate with that of a velvety and smooth white chocolate pudding, Starbucks' signature Frappuccino Roast coffee, chocolate chips, and milk, blended with ice. It is topped with whipped cream and chocolate powder.
The Green Tea White Chocolate Pudding Frappuccino perfectly blends the refreshing aromas of premium green tea, with the sweetness of the white chocolate pudding in a soft creamy texture, topped with whipped cream.

The Dark Mocha White Chocolate Pudding Frappuccino sells at PhP 190 for Tall, PhP 200 for Grande, and PhP 210 for Venti, while the Green Tea White Chocolate Pudding Frappuccino sells at PhP 180 for Tall, PhP 190 for Grande, and PhP 200 for Venti.

Besides the two new Frappuccino Blended Beverages, Starbucks Philippines introduces to the market the East Africa Blend, which offers an exotic blend of unique flavors of citrus, spice and berries, not found in coffee from any other region.
This is a medium roast blend which is bright and medium-bodied, striking an invigorating balance between citrus and spice notes from Kenya, and the subtle floral aromas and crisp from Ethiopia. Starbucks has been buying coffees frim East Africa since 1971.

Thursday, July 11, 2013

Smart and MCA Music partner to build #SMARTMusic

The Philippines' largest telecommunications, Smart, has recently forged a broad partnership with the world's number one music company, MCA Music Inc., a Universal Music Group International company, to offer a "game-changing" online music service.


Considered to be one of the firsts in the world, this new partnership will make more than 3 million tracks in MCA Music's global catalog exclusively available to the over 70 million subscribers of Smart and the other mobile brands under the PLDT group (Talk 'N Text and Sun Cellular).

Smart starts offering content from MCA Music at very affordable prices, ranging as low as PhP 15 to PhP 20, through Smart Music -- http://www.smart.com.ph/music -- its newest online digital music portal which instantly becomes the country's largest digital store of its kind. Now, songs will be just in an arms reach, or rather, in a click of a button from your mobile phones.


Subscribers can pay for the song downloads using their prepaid load or their postpaid bill. This eliminates the need to have credit cards, which, admittedly, is a factor that barres many Filipinos from purchasing legitimate music online.

Beyond this music content distribution, the partnership also allows for extensive music marketing and branding tie-ups between Smart and MCA Music. For instance, Smart has the license to use Top 40 and catalog songs in MCA Music's full library in its promotional activities.

With Eric and Patty :)

For the duration of the partnership, Smart will also be a major presentor of the Philippine concerts of some of MCA's international and local artists. Do I hear #SmartRihanna this September? You bet!

Greyson Chance, an American pop rock singer, songwriter, pianist whose April 2010 performance of Lady Gaga's "Paparazzi" at a sixth-grade music festival became a hit on YouTube, gaining over 50 million views as of May 11, 2013, graced the Smart Music launch in Hyve, BGC.





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